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What Is National Disability Employment Awareness Month?

Sep 2
4 min read
Branded blog graphic featuring the title “Disability Is Not an Insult” and subtitle “Why the Words We Choose Matter,” alongside layered speech bubbles and a cup of coffee in teal, aqua, sage green, cream, and coffee-brown tones.

As National Disability Employment Awareness Month approaches, organizations across the country are preparing to recognize the contributions of disabled professionals.


National Disability Employment Awareness Month, commonly known as NDEAM, is observed each October in the United States.


It recognizes the contributions disabled people make to our workplaces and economy while encouraging employers to create more inclusive employment practices.


NDEAM can be an important opportunity to educate employees, amplify disabled voices, examine workplace barriers, and renew organizational commitments to accessibility and inclusion.


There will be events, educational programs, social media campaigns, employee stories, and renewed conversations about disability inclusion in the workplace.


But meaningful recognition requires more than celebrating disabled employees for one month.


It also requires confronting the language, assumptions, stereotypes, and everyday behaviors that continue to marginalize them.


An organization cannot claim to value disabled employees while allowing disability to be casually used as shorthand for incompetence.


Disability Is Not a Measure of Intelligence or Worth


Disability is a natural part of the human experience.


It includes a wide range of physical, sensory, intellectual, developmental, mental health, chronic health, and other conditions. These experiences are not interchangeable, and the language people use to describe themselves may differ.


What should not differ is the fundamental respect afforded to every person.


Using a disability-related term as an insult turns a real identity and lived experience into something degrading. It suggests that disability makes someone less intelligent, less competent, less capable, or less worthy of respect.


That is not harmless word choice.

It is ableism.


Why This Language Is Harmful


It increases stigma


When someone uses “disabled” or a disability-related diagnosis as an insult, it reinforces the idea that disability is shameful or undesirable.


People with intellectual, developmental, psychiatric, and other disabilities already encounter harmful assumptions about their competence and potential. Careless language adds to that stigma and can make it harder for people to feel safe discussing their disabilities or requesting the support they need.


It dehumanizes disabled people


Using disability to demean another person reduces an entire community’s lived experience to a punchline.


The intended target may not have a disability, but disabled people still receive the message. They hear that an identity like theirs is considered insulting. They are reminded that their disability can be invoked to ridicule someone, dismiss their ideas, or question their value.


Words do not have to be directed at a disabled person to cause harm to disabled people.


It misrepresents the disability community


Disabled people lead organizations, develop technology, teach students, provide healthcare, create art, run businesses, serve their communities, raise families, and contribute across every profession and industry.


They are not one-dimensional, and they are not defined by outdated assumptions about intelligence or ability.


Using disability-related language to suggest incompetence erases this reality. It also strengthens the very misconceptions that create barriers to hiring, advancement, leadership, and belonging.


It influences workplace culture


Language shapes culture.


When leaders, colleagues, or public figures use disability as an insult, they signal that ableist language is acceptable. That can create an environment in which disabled employees feel disrespected, excluded, or pressured to hide part of who they are.


It can also affect whether an employee feels safe disclosing a disability, requesting an accommodation, contributing an idea, or challenging an inappropriate comment.


This is one way The Inclusion Gap™ appears in everyday workplace culture. An organization may hire disabled professionals, but if its language and behavior continue to portray disability negatively, those employees are not being given an equitable opportunity to feel supported, valued, and able to advance.


Intent Does Not Erase Impact


Sometimes people defend harmful language by saying they did not mean to insult disabled people.


But intent is only part of the equation.


A person may intend to criticize one individual while still using language that harms an entire community. The absence of malicious intent does not eliminate the impact—or the responsibility to learn and do better.


Inclusive language is not about achieving perfection or living in fear of saying the wrong thing. It is about recognizing that words carry meaning and being willing to change when we learn that our language causes harm.


If someone points out that a phrase is ableist, the most constructive response is not defensiveness.


It is reflection, accountability, and change.


What Can We Say Instead?


If you disagree with someone’s actions, ideas, or decisions, describe the actual concern.


Was the decision irresponsible?

Was the statement inaccurate?

Was the behavior dishonest, reckless, uninformed, cruel, or inappropriate?


Choose language that communicates what you genuinely mean rather than turning someone else’s identity into an insult.


This approach is not only more inclusive. It is also more precise.


Leaders Have a Greater Responsibility


Words used by people in positions of power travel further.


Whether someone is leading a country, an organization, a team, or a community, their language helps establish what others perceive as acceptable. When leaders normalize ableist language, that language can spread through workplaces, schools, social media, and everyday conversations.


Inclusive leadership means recognizing this influence.


It means listening when members of a marginalized community explain why certain language is harmful. It means modeling accountability rather than dismissing concerns as oversensitivity. And it means creating expectations for respectful communication that apply throughout the organization—including at the highest levels.


Let NDEAM Be a Beginning, Not a Performance


During NDEAM, many organizations will publicly affirm that disabled people belong in the workforce.


That commitment must also be reflected in how people speak when there is no campaign underway, no event taking place, and no awareness-month graphic being shared.


Disability inclusion lives in those everyday moments.


It lives in the jokes we challenge.

It lives in the stereotypes we refuse to repeat.

It lives in whether disabled employees are believed, respected, supported, and considered for advancement.

And it lives in the words we choose.


We cannot celebrate disabled professionals in October while treating disability as an insult during the rest of the year.


Let’s be more thoughtful.

Let’s hold one another accountable.


And let’s build workplaces and communities where disability is understood as part of human diversity—not as shorthand for something lesser.


This NDEAM and beyond, let’s do more than say disability inclusion matters. Let’s make sure our words demonstrate that it does.

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